This superior hold water-based pomade from Bona Fide is a strong hold, high shine pomade with a fresh citrus scent.
The product was formulated to grip your hair like a traditional petrolatum based pomade but wash out with ease. Say goodbye to the annoying greasy residue of yesteryear! This pomade is easy to apply, will not flake and will shine and hold all day. Best of all, with just a bit of water you'll be able to re-activate the formula and restyle your hair if need be. For whatever style and occasion, this is one of the go-to pomades for some of the most talented barbers and stylists in the hair industry. The other huge plus; it doesn't go hard like a regular gel would and dry your scalp, which can also help for dandruff if you're a sufferer (the 'snowy shoulder' is never a good look). Great for pomps, 'slick-ricks', side-parts, cafe racer or any other shiny look.
How to use it:
Apply a modest amount of Bona Fide Pomade Superior Hold to the palm of your hands and work until it softens, then apply to your hair, making sure to work it into the root of your hair. Style as desired. Classic styling best achieved with a comb. Bona Fide Pomade is the strongest when applied to blown dry hair. For that slick, lighter hold apply to towel dried hair.
Why do we love it?
"Because it's truly great. A pomade that holds well, gives you that classic 'slickster look', must mean its oil based? Wrong. The Bona Fide superior hold pomade is water based, meaning it washes out easily, is a lot better for your scalp and can help towards reducing dandruff. Lets face it, no one likes snowy shoulders. All the above state why we're stocking it. We truly feel that Bona Fide sit comfortably among the best pomades in the world!"